The Gulder brand was introduced in 1970 in response to growing demand for variety in the beer market and the need for NB Plc portfolio diversification. The original brand name came from an associated brewery, Compania Hispano Holandes de Carvezez SA in Spain. The registered brand name was owned by Gulder International Limited, a subsidiary of United Africa Company Limited and Heineken Technisch Beheer, both foreign advisers to NBL.
To emphasize its uniqueness, Gulder was launched in a brown bottle with a unique label design. At that time, it was the only brown bottle lager, giving it a different personality from other lagers in the market.
In the early to late 90s, the brand was exported to the United Kingdom, the United States, Italy, Virgin Islands and Kenya. This was eventually discontinued due to several governmental factors. This setback has not hindered Gulder from increasing its patronage and market share.
Over the years, the product has metamorphosed from the beer that was “Strong flavoured” and “Just right for you”, to the beer “That makes you feel real fine.”
Currently, Gulder is “The Ultimate” which reinforces the brand’s consistent market leadership and excellent product quality